Wiki/Reverse enginering

Also, in regards to the Wikipedia assignment, there have still been no changes or deletions to the information that I added.

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Wiki Continued

It is over a week later and my Wikipedia changes are still up and unchanged. It was very easy to change and I added information that I knew to be correct. However, I did add information under a different subtitle than the information should have been. I added information about the 3-D motion theater ride under the subtitle of animals at the aquarium. Overall, it was very easy to add information to the site and I think that if the information was blatantly wrong then it would have been changed, deleted or edited.

Wiki Posts

I decided to edit the page on the Mystic Aquarium because I used to work there and figured it would be easy to know if there was anything wrong on the page or if it was incomplete. In order to fix the site, I just clicked the "edit page" tab at the top of the wiki site and just added what I thought was right.

Midterm Part 2

Midterm part 1

The fields of advertising and marketing are branching out and reaching a whole new level of determining what is acceptable marketing. Before where a simple spread in a magazine was considered an advertisement, now the rules have changed and the marketers are more interested in how to get inside the consumers head to know what they want, why they want it and so they can learn how to almost manipulate the consumers into subconsciously wanting a product that they may not need or even have wanted before. These new tactics tap into the interiors of the consciousness through using psychological and emotional marketing ads that break down what and why consumers want and need certain products; as well as how they can make certain product more appealing through creating the desire.
While looking at the new and futuristic possibilities on the PopSci: The Future of site I found one piece of technology that I think could be interesting and potentially marketed to consumers around the world; the Microrobotic Fly. The microrobotic fly is a tiny robot in the form of a fly that actually weighs less than a real living fly and they can be programmed to find things like people in the rubble of a building that has been destroyed by detecting their body heat or carbon dioxide when breathing. They have the potential to save lives and it also said that they are extremely cheap and could be disposable at some point, like a onetime use kind of product. It could also be of use in situations of a house fire or a building fire because it can fight through the darkness and smoke to find victims who are trapped through the flames.
The first type of marketing that has become a top motivator for marketers is called neuromarketing. I think that neuromarketing can be used to market this product based on the fact that is can appeal to the senses in a subconscious manor. Neuromarketing is understanding why the brain thinks the way it does and understanding how people make decisions in terms of what to buy and from whom. It taps into the psychological aspect of marketing to consumers because many times, not even the consumer themselves know or understand what they want from a product. It can even be said that when using this type of marketing researchers have gathered data pertaining to the subconscious of individuals judging by what reaction they have to certain products or even certain word in an advertisement. In the video, The Persuaders, the market researcher assembled a focus group where the primary goal was to determine which words would help sell the product and what type of feelings they got from one simple word. The market researcher does this in order to gain access into the “primal” state which another researcher from the video claims is the real motivation behind buying any product. In both of the researchers search for answers, the consumers were in a way broken down from the cortex of the brain, or the thinking part, to the emotional part until he finally reached the third and final step of the process where the consumer didn’t even understand what they were supposed to be doing any more. The word he used was “luxury” and he gained more insight in the final stage of the process where the consumers were not thinking about their needs, wants, or views emplaced by society but what they truly thought deep down in their subconscious. Neuromarketing also looks to find other things that the consumer reacts to, whether it is the product itself, the color of the packaging, the shape of the box or even the name of the product. All of which have certain appeal to the consumer and the point of this type of marketing is to find the most effective and efficient method of selling it to the future consumer. I think that with the microrobotic fly, the marketers will find that at the most primal level, all human beings want to feel safe, knowing this we can all feel more secure in our everyday lives. Marketers can then use that information to appeal the product to a larger pool of consumers who want to escape from fear and knowing that they will be able to find someone in the most desperate situations will cause a desire for the product even if there really was no previous want or need.
This breach into the primal stage of consumers is connected to another type of marketing as well. Emotional branding is another type of persuasion marketers use in order to create desire and need from the consumer. The microrobotic fly can also tap into the emotions by connecting the brand with family, friends and how the fly will make them all safer and more secure. The definition of emotional branding is the way in which a product can deliver to the customer, more than the actual product itself, but what the product, company and service that the product represents. It is a way to get the consumer to trust the product and the company. Its main objective is to connect the product to the consumer on a personal level, it makes the product have an emotional pull on the consumer making them want to buy the product, at some points without them even knowing why they need/want it. Therefore, if there is a way for people to think of safety and being at ease when they think of the product so that they trust the product and the service that it represents, the marketers will have done a successful job at emotionally branding the product.
Another way to market this product successfully in today’s society is to strategically place the product throughout the media. This has been known to be very successful in the past for many products because people do not realize they are watching an advertisement. They see the product in all types of media outlets and after a while the product becomes ingrained into their heads and they realize the potential benefit of the product and soon realize they want one as well. With the microrobotic fly, this can certainly be another option of marketing to the consumers. For example, if the product is featured on the news for finding someone alive in a pile of rubble that otherwise would have died, or someone was saved in a fire all due to this small piece of programmed metal, the product is going to gain a lot of attention. People sitting at home watching the news or listening to the radio will want to learn more and more about this product and eventually want to have one of their own, just in case they ever need or want it.
With this product there is also the option of making the product do more than disaster relief efforts. There is potentially to create a game out of the microrobotic fly which they could market to a whole new audience and then use another type of marketing, “cool hunting.” There is no set definition of what is cool because what is cool is always changing. Marketers have to be on top of what is new and exciting to keep the consumers interested in what they are trying to sell. If there is a way to use the microrobotic fly in a type of game or a way so that is can find other things like keys or a lost child, then we can start marketing to teens, kids, moms, dads, people who work at the fire/police stations and more. It really could be a universal product that could be of use for anyone. The search for what is cool is really the search for what is new, what is exciting, what can people, especially teens, relate too. There is potential for the product to become a necessity for all homes to have. Because it is all programmed inside the robotic fly, it can become so many different things along with the fact that it will be cheap and affordable to most people.